［LEAD PARTNER］日本イーライリリー「Unlock Your Creativity.」

This year, we will be developing a special program with our lead partner, Eli Lilly Japan K.K., on the theme of "brain health." This program will use the enjoyment of art as a starting point to create opportunities for each individual to think about themselves, their loved ones, and their brain health.

At the festival entrance, a special experiential space will be set up in collaboration with Eli Lilly Japan, based on the concept of "Unlock Your Creativity."

In this large-scale digital painting, a collaboration between the digital art platform "NEORT" and artist Kenichi Yoneda, visitors can freely paint on a large LED screen using a variety of digital brushes, offering an experience that unlocks their inner creativity.

Further on, the program offers experiences such as "KNOW," which teaches about brain health; "ACT," which focuses on things you can do in your daily life; and "FEEL," which shifts your perspective from "knowing" to "feeling" through an exhibition themed on Alzheimer's disease.

From encountering art with feelings of "interesting" and "what is this?", we learn about, think about, and feel the brain. Through this series of experiences, we broaden our perspective Miraie of ourselves and our loved ones.
Finally, you can download your own digitally painted artwork and take it home with you along with the new perspectives and experiences that emerged at the festival.

During the event, MEET YOUR ART MC Mirai Moriyama and navigator Ai Koike will host three talk sessions featuring guests from diverse fields such as neuroscience, data science, art, and community, exploring the relationship between art, brain health, and well-being from multiple perspectives.

HP: https://disease.jp.lilly.com/brainhealth