MYAF2026 Special Exhibition "New Balance MADE IN USA" will be held! The latest model in the 990 series, "990v7," will be exhibited for the first time in the world.

In collaboration with New Balance, who are participating as a lead partner, we will be hosting the MYAF2026 “NB EXHIBITION” “New Balance MADE IN USA” during the festival.

This exhibition, centered around the 990 series which symbolizes that philosophy, traces the history of its models and the cultural scenes of each era, unraveling what New Balance has inherited and what it has updated with the times.

Furthermore, through collaborations with creators who engage with "making" in diverse fields, such as artwork by GOO CHOKI PAR, music by Fumitake Ezaki, fragrance by Kan Izumi, and diagrams by Research Collective, we will explore New Balance's philosophy of craftsmanship from a contemporary perspective.

And culminating in the latest model in the 990 series, the "990v7," will be unveiled. Ahead of the global information release, we will be exhibiting the actual model for the first time. Photography and video recording will be prohibited for both general visitors and media, making this a special opportunity for those who visit the venue to see New Balance's "new challenge" with their own eyes.

Additionally, on Sunday, October 11th, we will be holding "New Balance Day," featuring a special program themed "ART & SPORTS." The program will include a running event, a publicly recorded talk session with athletes and artists, live performances, and more, creating a day where art and sports intersect.
(Press release: https://prtimes.jp/main/html/rd/p/000000237.000065348.html)