ZOZOUSED selected by BEAMS STAFF
Fashion Reuse
BEAMS staff members have each selected one vintage item from ZOZOUSED. Items chosen based on material, silhouette, and era will be sold at the booth.
Vintage clothing carries the memories of its previous owner, who cherished and used it. It's passed from person to person, deepening in character with each passing instance. That's the most fascinating aspect of vintage clothing.
▍Selector
𝗪𝗮𝗱𝗮 𝗞𝗲𝗻𝗷𝗶𝗿𝗼 / @wadajiro
Style Director. After joining Beams in 1990, she worked as a shop staff member before becoming a buyer, where she was responsible for purchasing and merchandising for approximately 15 years. Subsequently, she worked as a styling director, focusing on training young staff and providing styling guidance. Currently, she is active as an omni-style consultant and owner of the "B印MARK ET" personal shop.
𝗞𝗮𝘄𝗮𝗲 𝗛𝗮𝗿𝘂𝗸𝗮 ／@harukawae
I'm a press representative for Beams. My usual job is PR, where I promote the appeal of multiple brands. Through planning and communicating about clothing, I've rediscovered the unique "goodness" of vintage clothing. I wanted to share this in my own words, hoping that people will enjoy the history and stories behind each piece, something new can't offer.
𝗕𝗔𝗞𝗨 ／@baku5353
BEAMS Shinjuku / Omni-Style Consultant. Born and raised in Osaka, a true Kansai native. I've always had a soft spot for colorful and patterned items, and I enjoy vintage clothing while thinking about "how to incorporate it into my current style." Combining my passions and sales associate's perspective, I'll be sharing vintage clothing selected from my own unique viewpoint.
Ayano Ayano / @ayanokko
BEAMS BOY Harajuku / Omni-Style Consultant. From our flagship store in Harajuku, we share the world of BEAMS BOY and the joy of fashion both in real life and digitally. I personally love styling with vintage clothing, so I hope to share that passion with others! ♡
Vintage clothing carries the memories of its previous owner, who cherished and used it. It's passed from person to person, deepening in character with each passing instance. That's the most fascinating aspect of vintage clothing.
▍Selector
𝗪𝗮𝗱𝗮 𝗞𝗲𝗻𝗷𝗶𝗿𝗼 / @wadajiro
Style Director. After joining Beams in 1990, she worked as a shop staff member before becoming a buyer, where she was responsible for purchasing and merchandising for approximately 15 years. Subsequently, she worked as a styling director, focusing on training young staff and providing styling guidance. Currently, she is active as an omni-style consultant and owner of the "B印MARK ET" personal shop.
𝗞𝗮𝘄𝗮𝗲 𝗛𝗮𝗿𝘂𝗸𝗮 ／@harukawae
I'm a press representative for Beams. My usual job is PR, where I promote the appeal of multiple brands. Through planning and communicating about clothing, I've rediscovered the unique "goodness" of vintage clothing. I wanted to share this in my own words, hoping that people will enjoy the history and stories behind each piece, something new can't offer.
𝗕𝗔𝗞𝗨 ／@baku5353
BEAMS Shinjuku / Omni-Style Consultant. Born and raised in Osaka, a true Kansai native. I've always had a soft spot for colorful and patterned items, and I enjoy vintage clothing while thinking about "how to incorporate it into my current style." Combining my passions and sales associate's perspective, I'll be sharing vintage clothing selected from my own unique viewpoint.
Ayano Ayano / @ayanokko
BEAMS BOY Harajuku / Omni-Style Consultant. From our flagship store in Harajuku, we share the world of BEAMS BOY and the joy of fashion both in real life and digitally. I personally love styling with vintage clothing, so I hope to share that passion with others! ♡
