Duri-Grance by FAMEME

FAMEME, a company that proposes new culture and values through durian, has unveiled its advertising project "Duri-Grance by FAMEME" at the Yebisu International Festival for Art & Alternative Visions 2026, and it will now be released and sold as an edition fragrance. The fictional perfume brand, born from the idea of "What if durian became a perfume?", has been materialized as a wearable product. This work, which unfolds from advertising to product, from fiction to reality, proposes a new charm and value of durian through scent.