HONEY FITZ

apparel sales
H ONE Y FITZ was inspired by the presidential yacht of John F. Kennedy, the 35th president of the United States. President Kennedy dreamed of sailing freely across the ocean, and we were born as a brand that symbolizes that passion and freedom. We develop unique and attractive designs inspired by the scenery of ships sailing on the ocean and the beauty of nature.

The founder launched H ONE Y FITZ with the motto of ``turning a hobby into a job'' and to provide items born from his own experience of enjoying many hobbies and sports.

We started anew, carrying on the freedom, adventure, and will of our founders.

The word ``HANDSOME'' may seem old-fashioned, but in modern times it has a fresh and diverse meaning. The brand concept "ALTERNATIVE HANDSOME" expresses "ALTERNATIVE" in contrast to the conventional "HANDSOME" and proposes a style that creates a unique worldview that combines rough and cool elements.

"H ONE Y FITZ" will continue to propose self-expression and the pursuit of individuality, and will continue to provide products that satisfy our customers.